Kindred Group May Be Purchased by French FDJ
Kindred Group, the Swedish gaming company that owns popular brands such as Unibet and Maria Casino, is on its way to being acquired by the French gaming company Française des Jeux (FDJ), according to reports from Wall Street Journal. The deal is expected to be worth about 26.2 billion SEK (Swedish Krona), which is slightly higher than Kindred’s current market value.
The history between Kindred and FDJ goes back further than just this potential acquisition. Just a few years ago, the French gaming company attempted to put a stop to its Swedish competitor by trying to imprison Kindred’s CEO. Now, it seems that FDJ has changed its strategy and instead wants to buy the company to create a new European gaming giant.
Unibet and Maria Casino are two of the most popular brands within the Kindred Group. Unibet offers a wide range of betting opportunities within odds, poker, bingo, casino, and live games. They have a large selection of sporting events to bet on, including football, tennis, and horse racing. Unibet also has an extensive range of casino games, including slots, table games, and live dealer games.
Maria Casino is known for offering a variety of casino games, including slots, table games, and jackpots. They also provide a live casino experience where players can play against real dealers in real-time. Besides casino games, Maria Casino also offers bingo and lotteries for those interested in these types of games.
If the deal between Kindred and FDJ goes through, it will create significant geographical expansion for the French gaming company. By extending its presence to UK and other markets where Kindred is established, FDJ will take a significant step towards becoming a global gaming player.
It remains to be seen if the deal will become a reality and what consequences it may have for the gaming market in Europe. However, if Kindred becomes part of FDJ, it will undoubtedly change the gaming industry and create a new European gaming giant.
Emily Thornton boasts a degree in Digital Media from the University of Bristol, accompanied by an obsession for the online casino world. Over the past six years, she's combined her tech-savvy skills with a flair for writing, producing in-depth reviews and slots analyses for various casino platforms. A frequent contributor to free-spins.org, Emily's articles are grounded in research, ensuring readers gain trusted insights into the dynamic world of online gaming.